Category Archives: Marketing

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

Beauty and the Buzz: a brief look at the Facebook train of the remake

This past Friday, my inner child squealed with delight as I sat in the darkened theater and heard the opening score to the live-action remake of my favorite film from the Disney Renaissance, Beauty and the Beast. I cried, I laughed, I … Continue reading

Posted in Art, Facebook, film, Marketing, Social Media, Uncategorized | 1 Comment

Seeing “Fake News” Go Viral, 20th Century Fox Uses it to Promote New Movie–Ad Stunt Gets More Negative Reviews Than Movie

Real trailer for the movie, A Cure for Wellness “A Cure for Wellness” is a movie about a ‘fake’ cure that makes people sicker,” 20th Century Fox said.  “As part of this campaign, a ‘fake’ wellness site, healthandwellness.co, was created … Continue reading

Posted in entertainment, Fake News, Marketing, Uncategorized | Leave a comment

How Did You Spend Your 22nd Year of Life?

Today, Tech Insider ran an article that made every 20-something feel inadequate, hell even most 30-somethings had that reaction – but with good reason! Unlike Tai Tran, as a 22-year-old I was pretty ordinary. I was finishing college and starting … Continue reading

Posted in Marketing, Social Media, Twitter | Tagged , , | Leave a comment

Dieselgate – A site is born

Over the past month I have posted several blog posts around two issues I have been experiencing with Audi.  I am happy to say that one of my issues has been corrected.  It took 5 months and countless interactions for … Continue reading

Posted in Activism, Customer Service, disruption, Facebook, Marketing, Social Media, Twitter | 1 Comment

Dieselgate – Getting Support – part 3

How does a customer get support from a multi-billion dollar company like Audi?  In today’s world there are many options for a customer located in Philadelphia.  You can: Visit the Audi corporate site Contact the Audi America corporate phone number: (800)-822-2834 … Continue reading

Posted in Activism, Advertising campaigns, Branding, Facebook, Marketing, Social Media, Twitter | 1 Comment

Dieselgate – Threats and a Resignation – Part 2

Last week I discussed how VW/Audi betrayed many customers by delivering diesel cars with emissions greater than government standards.  They found a way to cheat the emission tests.  After being caught, VW/Audi responded by stating, “don’t worry, the cars are safe … Continue reading

Posted in Customer Service, Marketing, Social Media | 1 Comment