Author Archives: twjbaker

The Truth Behind Getting Lucky

There’s a commonly accepted belief that even great social marketing campaigns need a certain element of luck to become viral.  I must admit, I was willing to accept this thought process as well.  A few days ago, however, I read … Continue reading

Posted in Social Media, Strategy | Tagged , | Leave a comment

Hit Them Where It Hurts

Facebook is set to go to trial over its use of the name “timeline”, which another social network site,, registered for trademark in 2010.  A federal judge ruled that had a valid case and the two companies will … Continue reading

Posted in Facebook | Tagged , | Leave a comment

Geographically Speaking

I find myself constantly rushing from one place to another these days. I feel I barely have a moment to catch my breath. I know I’m not the only one who feels my days are all too busy.  It’s hard … Continue reading

Posted in Google, Social Business | Tagged | Leave a comment

What’s happening to me?!

I must admit that lately I have become a tad bit obsessed with infographics. There’s something about the clear visual arrangement of information that I find extremely compelling.  For me, this reinforces all the discussion that social media will become … Continue reading

Posted in Infographics | 1 Comment

Facebook? That’s so 2012!

Do you feel like Facebook is no longer cool? Well that seems to be the growing sentiment among teenagers. This is especially significant because teenagers are often looked to as the age group that anticipates trends and determines what’s considered … Continue reading

Posted in Facebook, Instagram | Tagged , | Leave a comment

Get Your Apps Worth

When purchasing an App, do you ever wonder if it will be worth the few dollars your paying for it? That’s hardly a question that needs answering for director Malik Bendjelloul who paid $1.99 to purchase the 8mm Vintage Camera … Continue reading

Posted in Apps | Leave a comment

Stalk You Later

As we become more and more interested and dependent on the internet and social media, we bring more elements of our life to that social space.  I find that within a relatively small span of time, I might be doing … Continue reading

Posted in Advertising campaigns, Marketing | Tagged | Leave a comment