Author Archives: sophiexu

Reliant Energy Enters Social Media Sphere

In the utility and energy industry, Reliant Energy probably is one of the very few early entrants to social media sphere.  The January Chartwell newsletter (http://www.chartwellinc.com) featured its “hub-and-spoke” model.   This newsletter is available only to its service subscribers.  The … Continue reading

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Pepsi returned to the Super Bowl 2011 with a strong social media tilt

  With the internet and social media,  the world of advertising and marketing clearly has been changing.  Last year, Pepsi pulled out its beverage ads from the Super Bowl for a $20 million social media project – Pepsi Refresh while its Doritos … Continue reading

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How Social Media is Changing the Super Bowl

check this out.. http://mashable.com/2010/02/04/social-media-super-bowl/

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4 Steps to leverage Linkedin effectively

Check out this article: http://innovationamerica.us/index.php/innovation-daily/10259-want-business-opportunities-to-find-you-follow-these-4-steps-on-linkedin about 4 steps to leverage Linkedin effectively. The 4 steps are: 1. Make your title more searchable on line.  2. Check out how to give and receive effective recommendations. 3. Increase your network connection. 4. Add a … Continue reading

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