Author Archives: sofiaupenn

What does it mean to be “Instagrammable”?

I recently had a chance to work with a fashion brand to do a photoshoot in Miami. Due to the unstable weather, it was very difficult to predict if the weather was going to be ideal for the photoshoot. The … Continue reading

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Does every business need a social media presence?

Today, social media has become an essential part of every business to maintain competitiveness in the market. Almost any type of business regardless of its size and category utilizes at least one social media platform to offer value to consumers. … Continue reading

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Snapchat Finds Breakthrough?

Snapchat hosted its first Partner Summit introducing a range of new initiatives and tools for third party developers and businesses to get the best out of its service. Snapchat has seen stagnated growth in the number of users in the … Continue reading

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Social Media Challenges: from good to bad

Every year social media brings up new viral trends that makes people more connected but also sometimes got everyone scared. Here’s a list of the best social media challenges over the years: The Planking Challenge (2010-2011) “To plank” simply means … Continue reading

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Can Twitter get its old glory back?

Twitter was first introduced publicly in 2006 and achieved an explosive growth and rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day and it has been a hotbed of debates and news … Continue reading

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Did you know what you see on social media might not all be true?

Social media platforms have evolved from merely a place where individuals get in touch with their acquaintances to information hub. Today, people come across all sorts of things such as  news, information, advertisement and many more. However, due to the … Continue reading

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Fake followers, fake likes. How is Facebook dealing with it?

Facebook has grown to be one of the biggest social media platforms today since its initial launch in 2004. The platform has attracted not only individual users but also businesses ranging from small local businesses to global corporations to use … Continue reading

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