Author Archives: thedigitalclassroom

About thedigitalclassroom

My name is Joseph Lavin and this site is dedicated to exploring the innovation of the digital classroom.

Steve Jobs, Mark Zuckerberg: Silicon Valley Pioneers

Posted on April 21, 2014 by thedigitalclassroom

I finally had a chance to sit down and watch the film Jobs based on the life story of innovator, rebel, and Apple Computers founder Steve Jobs and I was inspired by it immensely.  Every once in a while a … Continue reading →

Posted in Advertising campaigns, Apple, Facebook, Google, Marketing, Microsoft, Social Media, Twitter | Tagged , , , , , , , | Leave a comment

Could You Develop The Next Big App?

Posted on April 10, 2014 by thedigitalclassroom

I recently had some ideas for some really cool apps, whether they actually become a reality or not that’s a different story, but it did get me thinking about how one makes their awesome idea into a success.  I found … Continue reading →

Posted in Apps, Innovation, Managing Yourself, Marketing | Tagged , , | Leave a comment

MAY I HAVE YOUR ATTENTION PLEASE…..

Posted on April 3, 2014 by thedigitalclassroom

I read an article entitled 8 Ways to Get Your Posts Seen More on Facebook by Victor Luckerson of time.com and I thought it related very well to our final projects and social media campaigns.  As business moves more and more … Continue reading →

Posted in Advertising campaigns, Branding, Facebook, Marketing, Social Media | Tagged , , , | Leave a comment

Science Fact, Not Fiction

Posted on March 28, 2014 by thedigitalclassroom

Feeding off of a recent post about Facebook purchasing Oculus VR, I thought to myself wow, Oculus VR really reminds me of something straight out of the Science Fiction films, I love so much.    I did a quick search and … Continue reading →

Posted in Innovation, News, Uncategorized, You Tube | Tagged , , , , , | Leave a comment

Don’t You Forget About Me, Social Media Has Not.

Posted on March 24, 2014 by thedigitalclassroom

My day started just like any ordinary 29 year olds, shower, breakfast, coffee and my daily Facebook fix.   During my scroll through the home page loaded with baby pictures, Buzzfeed Lists, and the endless post from the drama kings and … Continue reading →

Posted in Facebook, Fun, Social Media, Television, You Tube | Tagged , , | 4 Comments

St. Patty’s Day Parade Creates Social Media Stir

Posted on March 18, 2014 by thedigitalclassroom

St Patrick’s Parade controversy has taken over social media.  3 beer companies are pulling their sponsorships as a reaction to a ban of gay, lesbian, and transgendered groups from marching in the annual celebration.  According to Blake Ellis of cnnmoney.com, A … Continue reading →

Posted in Advertising campaigns, Facebook, Twitter, Uncategorized | Tagged , , , , , | 1 Comment

The Invisible Children

Posted on March 11, 2014 by thedigitalclassroom

It was two years ago when the message of The Invisible Children took the social media by storm.  I remember watching the video posted by Jason Russell and his non-profit organization and how shocked and hurt I was, and how … Continue reading →

Posted in Facebook, Social Media, Twitter, Uncategorized, You Tube | Tagged , , , | Leave a comment

Movie the Movie: A YouTube Sensation

Posted on February 27, 2014 by thedigitalclassroom

In light of the Academy Awards approaching this weekend I would like to speak about a YouTube campaign that Jimmy Kimmel did two years ago and how I played a crucial role in bringing it together.  His show, Jimmy Kimmel … Continue reading →

Posted in Advertising campaigns, Social Media, Strategy, You Tube | Tagged , , , , , , , , , , , , , | Leave a comment

Frito-Lay Company says “Do us a Flavor”

Posted on February 21, 2014 by thedigitalclassroom

Relating to what we spoke about in class last week and the social media efforts of Coco- Cola Journey, I found another interesting campaign from the Frito Lay Corporation named “Do us a Flavor.”   Frito Lay partnered up with Facebook … Continue reading →

Posted in Advertising campaigns, Facebook, Fun, Marketing, Social Media, You Tube | Tagged , , , | Leave a comment

“Tinder in the Olympic Village is Next Level”

Posted on February 18, 2014 by thedigitalclassroom

Online dating apps once considered taboo by many, seem to be making their way to the Olympic Village.  Susan Donaldson James of abcNews reports “Olympic-gold snowboarder Jamie Anderson confesses she and the other female athletes are checking out “a lot of … Continue reading →

Posted in Social Media, Uncategorized, You Tube | Tagged , , , , , , , , , , | 1 Comment