Author Archives: thedigitalclassroom

About thedigitalclassroom

My name is Joseph Lavin and this site is dedicated to exploring the innovation of the digital classroom.

Steve Jobs, Mark Zuckerberg: Silicon Valley Pioneers

I finally had a chance to sit down and watch the film Jobs based on the life story of innovator, rebel, and Apple Computers founder Steve Jobs and I was inspired by it immensely.  Every once in a while a … Continue reading

Posted in Advertising campaigns, Apple, Facebook, Google, Marketing, Microsoft, Social Media, Twitter | Tagged , , , , , , , | Leave a comment

Could You Develop The Next Big App?

I recently had some ideas for some really cool apps, whether they actually become a reality or not that’s a different story, but it did get me thinking about how one makes their awesome idea into a success.  I found … Continue reading

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I read an article entitled 8 Ways to Get Your Posts Seen More on Facebook by Victor Luckerson of and I thought it related very well to our final projects and social media campaigns.  As business moves more and more … Continue reading

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Science Fact, Not Fiction

Feeding off of a recent post about Facebook purchasing Oculus VR, I thought to myself wow, Oculus VR really reminds me of something straight out of the Science Fiction films, I love so much.    I did a quick search and … Continue reading

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Don’t You Forget About Me, Social Media Has Not.

My day started just like any ordinary 29 year olds, shower, breakfast, coffee and my daily Facebook fix.   During my scroll through the home page loaded with baby pictures, Buzzfeed Lists, and the endless post from the drama kings and … Continue reading

Posted in Facebook, Fun, Social Media, Television, You Tube | Tagged , , | 4 Comments

St. Patty’s Day Parade Creates Social Media Stir

St Patrick’s Parade controversy has taken over social media.  3 beer companies are pulling their sponsorships as a reaction to a ban of gay, lesbian, and transgendered groups from marching in the annual celebration.  According to Blake Ellis of, A … Continue reading

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The Invisible Children

It was two years ago when the message of The Invisible Children took the social media by storm.  I remember watching the video posted by Jason Russell and his non-profit organization and how shocked and hurt I was, and how … Continue reading

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Movie the Movie: A YouTube Sensation

In light of the Academy Awards approaching this weekend I would like to speak about a YouTube campaign that Jimmy Kimmel did two years ago and how I played a crucial role in bringing it together.  His show, Jimmy Kimmel … Continue reading

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Frito-Lay Company says “Do us a Flavor”

Relating to what we spoke about in class last week and the social media efforts of Coco- Cola Journey, I found another interesting campaign from the Frito Lay Corporation named “Do us a Flavor.”   Frito Lay partnered up with Facebook … Continue reading

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“Tinder in the Olympic Village is Next Level”

Online dating apps once considered taboo by many, seem to be making their way to the Olympic Village.  Susan Donaldson James of abcNews reports “Olympic-gold snowboarder Jamie Anderson confesses she and the other female athletes are checking out “a lot of … Continue reading

Posted in Social Media, Uncategorized, You Tube | Tagged , , , , , , , , , , | 1 Comment