Author Archives: joshuaz5

Oreo Snack Hack – online only consumer engagement

Really interesting article on how Oreo is encouraging popular chefs to “hack” Oreo’s and encourage consumers to post about their inventions with their product on twitter at #OreoSnackHack. Quick read with some cool videos (oreo crust for chicken tenders, Crushed … Continue reading

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Interesting Article – User Generated Content Trust

I know in class we talked about user generated content and how relevant it is to millennials, but I am still impressived by:  1) how much time they spend reviewing it (~ 18 hours), and 2) how much they trust … Continue reading

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Security Firms waking up to Internet of Things (“Hey, there’s money out there!”)

2 key things struck me in this article on ZDNet, and technical Blog.  First, I had no idea that Intel owned McAfee (not sure how I missed that!), and Second, that McAfee is starting to build a business out of … Continue reading

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The FTC Fights back!

The Federal Trade Commission made a somewhat obscure but significant ruling recently regarding paid promotions of a brand, in this case, on Pinterest, which should be a victory for consumers. Cole Haan (a fashion retailer) ran a contest encouraging users … Continue reading

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How Gmail happened

Interesting article on the genesis of Gmail, on it’s 10th anniversary of existence.  While I found it interesting in its entirety, for those who like to get to the point, here was the “big deal”: 1 Gigabyte of storage, when … Continue reading

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Leverage the power of technology for revenge!

Ever buy anything online and get burned?  Item never show up, or worse, shows up mangled, and the seller won’t return your calls?  This guy found a creative way to strike back.  I’m not endorsing it, but a creative way … Continue reading

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Another Example of the Internet of Things (or is it the rise of Skynet?)

I just read an article in autoweek on how Audi just came out with a system for their cars that integrates into a city’s traffic light system to help you time traffic lights to optimize your mileage. I’m not sure … Continue reading

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