Author Archives: Greg Dougherty

Philadelphia’s First Mayor of Social Media

Posted on February 15, 2016 by Greg Dougherty

Jim Kenney may have just been elected Philadelphia’s 99th Mayor but he wasted no time in hiring Stephanie Waters as the first digital director in city history.  This decision was probably not up for debate given his history of tweets … Continue reading →

Posted in Facebook, LinkedIn, Social Media, Twitter | 1 Comment

What was that thing?

Posted on February 8, 2016 by Greg Dougherty

During a defensive battle in a close game, I was actually looking forward to commercial breaks last night during Super Bowl 50 more than I have been in years past. A year after the “Somber Bowl” where many advertisements featured … Continue reading →

Posted in Advertising campaigns, Sports, Super Bowl, SuperBowl ads, Television, Twitter, You Tube | 1 Comment

Got beef?

Posted on February 1, 2016 by Greg Dougherty

Nowadays celebrities take aim at one another over twitter and the world notices and won’t let it go.  One of my friends texted me asking if I had seen the twitter beef going on between Kanye West and Wiz Khalifa … Continue reading →

Posted in Strategy, Twitter | 2 Comments

The Future of #advertisements?

Posted on January 25, 2016 by Greg Dougherty

Washed up “celebrities” with Instagram, Twitter or Facebook accounts, lots of followers and a couple of hashtags can make big bucks doing absolutely nothing! Paying top dollar to have Katy Perry push Proactiv during a TV commercial is out and … Continue reading →

Posted in Advertising campaigns, Strategy, Uncategorized | 1 Comment