Author Archives: Greg Dougherty

A New Balance?

Could the rise of social media change the way companies market their products to the masses?  I came across an interesting article on Adweek’s website that discussed New Balance parting ways with their global creative agency of six years.  Arnold … Continue reading

Posted in Advertising campaigns, Branding, Social Media, Uncategorized | Leave a comment

CYOF: Create Your Own Filter

Snapchat rolled out a new revenue stream on Monday which allows users to create their own filters for a small price.  Originally introduced for public places, the demand for personalized filters grew within the community and the company found a … Continue reading

Posted in Advertising campaigns, Apps, snapchat, Uncategorized | 1 Comment

More Messenger Users, More Money?

As the number of Facebook Messenger users continues to creep towards a billion, CEO Mark Zuckerberg and crew are looking at ways to capitalize on their app in the form of ads.  In the never ending quest to satisfy the … Continue reading

Posted in Advertising campaigns, Apps, communication, Facebook, Social Media, Uncategorized | 1 Comment

Philadelphia’s First Mayor of Social Media

Jim Kenney may have just been elected Philadelphia’s 99th Mayor but he wasted no time in hiring Stephanie Waters as the first digital director in city history.  This decision was probably not up for debate given his history of tweets … Continue reading

Posted in Facebook, LinkedIn, Social Media, Twitter | 1 Comment

What was that thing?

During a defensive battle in a close game, I was actually looking forward to commercial breaks last night during Super Bowl 50 more than I have been in years past. A year after the “Somber Bowl” where many advertisements featured … Continue reading

Posted in Advertising campaigns, Sports, Super Bowl, SuperBowl ads, Television, Twitter, You Tube | 1 Comment

Got beef?

Nowadays celebrities take aim at one another over twitter and the world notices and won’t let it go.  One of my friends texted me asking if I had seen the twitter beef going on between Kanye West and Wiz Khalifa … Continue reading

Posted in Strategy, Twitter | 2 Comments

The Future of #advertisements?

Washed up “celebrities” with Instagram, Twitter or Facebook accounts, lots of followers and a couple of hashtags can make big bucks doing absolutely nothing! Paying top dollar to have Katy Perry push Proactiv during a TV commercial is out and … Continue reading

Posted in Advertising campaigns, Strategy, Uncategorized | 1 Comment