Author Archives: aspigonardo

Fake Twitter Followers Become Multimillion-Dollar Business

  According to a New York Times blog post from last week, Fake Twitter accounts have become a very lucrative business across the internet.  As of recently there are more than 2 dozen companies selling fake twitter accounts and those who provide … Continue reading

Posted in Marketing, Twitter | Leave a comment

Manteresting. . .Pinterest for Men

  During multiple class discussions, we have touched on the fact that Pinterest appeals to mostly to women, in fact according to a recent study, women are 5 times as likely to use Pinterest than men and according to comScore, … Continue reading

Posted in pinterest | Tagged | Leave a comment

The Death of Google Reader and Social Media’s Response

Google announced last Thursday that it will be discontinuing its Reader product beginning on July 1st, 2013.  Launched in 2005 Google Reader is a content aggregator platform, served by web feeds across the internet, which allows individual customization.  The reason for … Continue reading

Posted in Google | Tagged , , | Leave a comment

Targeting Demographics through specific Social Media Platforms

  Pew Research Center recently released their findings on a 2012 survey on the demographics of users for 5 of the top Social Media platforms.  The results from this survey broke out the specifics of Gender, Race/Ethnicity, Age, Education attainment, Household income, … Continue reading

Posted in Data, Facebook, Instagram, LinkedIn, Metrics, pinterest, Social Media, Social Media ROI, Twitter | Tagged , | Leave a comment

First Lady announces plans to use the largest growing social media site to promote healthy eating.

Today, Michelle Obama revealed the next step in her Lets Move! initiative, which is a plan to partner with 5 Media Companies, 18 cooking websites, The U.S. Department of Agriculture, and Pinterest, to promote healthy eating, through the MyPlate Pinterest page. … Continue reading

Posted in Uncategorized | Leave a comment

Fake Twitter Hacks . . . a new marketing stunt.

With the recent news over the past day regarding both the Burger King and Jeep Twitter account hacks, it appears that some other top brands are falsifying similar claims in hopes to receive the same type of attention.  Gaining 30,000 … Continue reading

Posted in Advertising campaigns, Branding, Television, Twitter | Tagged | Leave a comment

LinkedIn, appealing to its “Top Users” egos with a sly marketing technique.

Beginning last week, LinkedIn e-mailed its “Top Users” and congratulated them for having the top 10%, 5%, and 1% of profile views across its entire social network.  At first, the exclusivity of this notification would appear to be something to brag … Continue reading

Posted in LinkedIn | Leave a comment