I recently had a chance to work with a fashion brand to do a photoshoot in Miami. Due to the unstable weather, it was very difficult to predict if the weather was going to be ideal for the photoshoot. The company had booked a few hotels as the best alternative plan that have very unique and characterful interior designs. What makes it very interesting is that the company used social media to find these unique hotels in Miami, Instagram to be exact.
A huge portion of millennial people are active on Instagram daily and it is quite common to look for the hashtag of ‘Instagrammable places’ on the app to find suitable locations for taking photos while travelling. As a matter of fact, Instagram is one of the fastest growing social media platform and has more than 1 billion monthly users as of June, 2018. The platform has its competitive edge when it comes to photos and videos as it is mandatory to post visual content unlike other platforms such as Facebook and Twitter.
Today, Instagram has become the go-to place for millennials to find travel destinations, especially the locations where great photography is taken. The new term ‘Instagrammable’ has a meaning that is equivalent to adjectives like beautiful, unique, awesome and so on. Millennials trust the platform more than visual ads due to unvarnished contents and Instagram photos by fans convey credibility, quality and fun experiences with the products and services.