On March 13th, Facebook suffered its longest outage ever. The entire system collapsed, including its apps Instagram and WhatsApp. During the blackout period, social media managers and advertisers delivered important messages by Twitter. This tactic was regarded as a reluctant option to reduce loss. As Facebook executives figure out the reasons for the outage, they have been inspired with some new ideas about social media as a whole. By taking the advantage of the outage, other social media companies have opportunities to re-evaluate their branding strategies. “Identify what you can learn about your audience,” said Content Marketing Institute’s community manager. “What did you discover about their behavior?” It can be a great opportunity to maintain close relationships with users by informing than we are all in the same boat.
In the digital era, there are uncountable news stories that emerge on the Internet every day. It is certain that each news story is not critical to everyone, but they do play an essential role for certain groups, and in special cases, their influence can drastically escalate and can even overturn an investment decision. The side effects of digital social media can be optimized to produce a new industry that helps to reinforce the fundamental values of social media.