#chooserenewables

Starting with the image of a Dalmatian puppy staring into the distance and panning out to iconic Clydesdales pulling a cart, this advertisement looked every bit the standard Budweiser commercial. Set to the the tune of Bob Dylan’s classic song “Blowin’ in the Wind,” the commercial has an air of nostalgia for the old brewing company. As the camera angle widens, multiple, mammoth wind turbines begin to appear in the distance among the mountain backdrop. The combination of sentimentality and modernity sends an important message to consumers: the huge company of Anheuser-Busch now uses renewable energy to brew Budweiser.

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Holding the Super Bowl’s sole alcohol marketing slots (a 30 second commercial block during Super Bowl carries a hefty $5 million dollar price tag), Anheuser-Busch procured a total of 5 minutes and 45 seconds of commercial air time for its multiple brands. A significant day for marketing and delivering new concepts and products into viewers homes, Anheuser-Busch used the highly visible Super Bowl platform to bring to the forefront the idea of using sustainable energy. In 2017, Anheuser-Busch announced Budweiser brewing would be powered by 100% wind-generated electricity. They are the first major brewing company to do so. According to nawindpower.com, to prove their commitment to sustainability, Anheuser-Busch powered the city of Atlanta with 100% renewable energy for 6 days during Super Bowl week. Anheuser-Busch is bringing the importance of this matter, and their long term plan, into Americans’ homes on the most viewed television day of the year. By drinking their product, @Budweiser is helping the country to #chooserenewables.

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1 Response to #chooserenewables

  1. sydhavely says:

    Let’s hope viewers of the ad came away with the message Budweiser intended. It was lost on me as a Baby Boomer. Dylan stands for unfiltered protest not green energy for me. Good that Budweiser hoped to make the leap but the reason for the song remains poignant especially in light of Charlottesville, Pittsburgh and the VA governor’s medical yearbook. Just sayin…
    Yes, ‘n’ how many years can a mountain exist
    Before it’s washed to the sea?
    Yes, ‘n’ how many years can some people exist
    Before they’re allowed to be free?
    Yes, ‘n’ how many times can a man turn his head
    And pretend that he just doesn’t see?
    The answer, my friend, is blowin’ in the wind
    The answer is blowin’ in the wind

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