Tony Robbins stepped in it. Stepped in it, rolled around it, somersaulted through it a few times, then went on to admire the aroma.
Immediately following the intimidation he subjected Nanine McCool to for standing toe-to-toe with him on his ignorant views of the #MeToo movement, Tony says how he won’t apologize for something that he’s not sorry for because doing so would be inauthentic (see the 8:00 mark).
What a difference a viral video makes. Tony discovers that he is sorry! In fact, he’s so sorry that (as the Today show reports below) his team reaches out to Tarana Burke, the founder of the #MeToo movement, to do damage control even before she sees the video.
I can’t grant Tony any style points here. The flip exposes his Achilles heel: the powerful.
“I just met someone the other day very famous man, very powerful man who’s saying how stressed he is because he interviewed three people that day. One was a woman, two were men. The woman was better qualified but she was very attractive and he knew ‘I can’t have them around because it’s too big a risk’ and he hired somebody else. I’ve had a dozen men tell me this.”
[Oh my, what are we as a civil society to do! Pity those very famous, very powerful men!]
Tony’s message on that day was to the very famous, very powerful men (which whom he so clearly identifies) in essence saying, “I stand with you, injured brethren – I feel your pain.” In the moment, Nanine McCool appears to be a convenient, albeit annoying, prop.
Then the flip comes when Tony gets the memo that the #MeToo movement might just have some heft behind it, too. Perhaps enough heft to crush one very famous, very powerful man, in particular. Tony pivots and pleads to the power of #MeToo.
Stripping out the puffery and chaff from Tony’s post leave us with very little meat: “I apologize for suggesting anything other than my profound admiration for the #MeToo movement…I need to get connected to the brave women of #MeToo.”
Having dug himself deeply into this pile, can Tony find a pony to ride out on?