I Wasn’t Looking For It So I Didn’t See It

I do not know if I should be excited that there are numerous African-Americans in the commercial or if I should be appalled at the alleged racism in the commercial. To be honest (tbh), I was not aware of the fact that there was an underlying message in the advertisement. I thought it was sort of silly entertainment like all beer commercials seem to be. Full of fun, love of life, people and camaraderie. I obviously missed the message.

I have long dealt with the issue of light skin vs dark skin as do members of other races, so I understand it can be a sore point for some.  At times, I question just how P/C we have become while simultaneously applauding every stance taken against injustice.

At this juncture in my existence, I want to be on the side of the righteous and good so while race matters and discrimination exists (I deal with unconscious bias in every facet of official dealings in my life), I simply want to deal with those who mean well for their families and want to live happily.  Race has much less to do with that than does my pursuit for life, liberty and Super Bowl celebrations where people can all drink the beer they like and the only color we will be seeing is green.  Not light, not dark but E-A-G-L-E-S green!


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2 Responses to I Wasn’t Looking For It So I Didn’t See It

  1. sydhavely says:

    Very interesting blog and I’d love to hear more about what’s going on in the Heineken commercial and why and what that message is or was intended to be by the advertiser. Good class discussion. Thanks.

    • georiley1 says:

      I believe that if there wasn’t a lighter- darker skin complex that exists in the African American community, that this would still be recognized as slightly biased but it wouldn’t stsying as much.

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