The Instagrammable Unicorn Frappuccino

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The latest made-for-Instagram food crazy to join sushi donuts and rainbow bagels is the Unicorn Frappuccino. This Starbucks drink had all the right qualities to make it go viral; the word unicorn, magical colors, and only being offered for a very limited time (April 19th – 23rd). While the drink was popular among Instagrammers, it wasn’t a favorite for Starbucks baristas. Several baristas tweeted begging for the trend to end.

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The overall consensus seemed to be that the Unicorn Frappaccino wasn’t palatable, but that didn’t seem to curb the need to for a selfie with the bright pink and blue drink. Even Katy Perry couldn’t handle it.

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This entry was posted in Social Media, Uncategorized and tagged , . Bookmark the permalink.

One Response to The Instagrammable Unicorn Frappuccino

  1. sydhavely says:

    Who knew? Interesting post and no doubt fueled by social media and smart marketing by Starbucks.

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