Unroll.me has found itself in the hot seat over the last few days after the New York Times reported that Uber has used its data to keep tabs on Lyft, its largest competitor. Unroll.me, which is a free service which advertises itself as an easy way to clean up your inbox. It allows users to quickly unsubscribe themselves from email lists and also organizes subscription emails and delivers a newsletter-style digest of some subscriptions.
But let’s be honest, how many people read the often extensive private policies? Katharina Kopp, director of policy at the Center for Digital Democracy, said “Under the disguise of being customer friendly and helping their customers to get rid of ‘email junk,’ they allow the profiling and targeting of their unwitting customers by third parties…Their tactics are particularly misleading practice”. In my opinion, in today’s technological age, people should expect that their information is a hot commodity, so if it’s important for them to keep their information private, it should read the small print.
Unroll.me stated in their blog that it didn’t think that people would be surprised at their business model and is making efforts to making their methods more transparent by providing more clearer messaging on its website, it’s app and in the FAQ’s.