Apple has just released Clips, a new iOS app that creates social media-friendly videos. The user can create and share interesting videos with text, effects and graphics. Once the user is ready to share the content, Clips recognizes faces and suggests friends to send to via Messages. The video creator can also post to social media platforms such as Instagram, Facebook, YouTube, and Vimeo.
The app is easy to use and gives the user full artistic freedom. There’s effects, filters, animated backgrounds, music and customizable text. As if it doesn’t get any cooler, Clips introduces Live Tiles which is a new feature that lets users create titles and captions using just their voice. Talk about interactive.
Clips is being introduced as an alternative to the “story” feature on Snapchat. Unlike Snapchat, this iOS app will keep videos in the user’s camera roll rather than disappearing after 24 hours.
Clips will be available through the Apple store in April.