Over the weekend my best friend and I went to Chicago. Amongst getting to dine at awesome restaurants, munch on Garrett’s popcorn, and literally watch a river turn green for St. Patrick’s day… we learned something quite shocking. We learned that the Sears Tower no longer exists…in name.
Apparently in 2009, The Willis Group Holdings purchased a good portion of the space within the Sears Tower along with the naming rights. While I knew the Sears Tower existed I didn’t even know I was walking around in it until a video popped up explaining the name change. The iconic Sears Tower, an architectural wonder built in the 70s,…now no longer bares the name the world knew it as. It was now The Willis Tower.
Chicagoans didn’t take lightly to the name change. Here are some things that they did and are still doing to show their protest:
- Facebook Groups:
- People Against the Sears Tower Name Change. At one point this group had close to 100,000 people. It gave the public a place to vent to likeminded individuals.
- Online petitions:
- People can go online and submit a petition to have Willis Tower change its name back to Sears. This website gives updates to the petition as well as the number of people that have already submit/signed the petition for the name change.
I guess if the only protesting the Willis Group Holdings company is receiving is via social media, that’s better than the Trump Tower. For the Trump Tower there is talk of constructing 4 flying pig balloons that would sore in front Trump Tower to cover the TRUMP name. That’s kinda crazy!
One thing is for certain, those Chicagoans feel strongly about theirs names, whether spoken or visually displayed. Best of luck to Willis Towers as its been 7 years so far without major incident. The Trump Tower on the other hand… the bold lettering appeared on the Trump Tower building in 2014…. At year two (2016) there was talk of 4 flying pigs (to represent the four years of presidency)… luck wont be the only thing Trump tower needs to weather this branding storm.