If you did this week’s reading (or haven’t lived under a rock for the past few years), you know what a Fitbit is. Just in case you don’t, a Fitbit is wearable device that tracks steps, water intake, food, weight, activity and sleep on a smartphone. Along with tracking, Fitbit built a supporting and encouraging community.
I got my first Fitbit in July of 2014 and I haven’t looked back since. I love being able to track my progress on the app, but my favorite part about Fitbit is growing fitness community. I can participate in daily or weekly step challenges with my friends. Having this healthy competition motivates me to reach my fitness goals. The user can connect with family and friends, create step challenges, and cheer on their network.
Fitbit has one of the largest social networks in the world. Similar to Macolm Gladwell’s stickiness theory, Fitbit’s community platorm becomes stickier for the users as more people use the community platform. James Park, CEO and Founder said people are more likely to buy Fitbit over another competitor because their family and friends are more likely to already be users. Once the user has the supportive community, a healthier lifestyle becomes addictive. When users are more engaged with the platform, they are more active. Fitbit users who interact and connect with friends on the app take 700 more steps than users without friends. This wearable device is so successful because the brand has built an online community to create fitness and healthy living into a more social experience.