ICYMI – On Sunday, February 26th, 2017, ABC aired the 89th annual showing of The Oscars. The night was full of gorgeous gowns and stellar suits donned by Hollywood’s finest.
The night was full of outburst of joy and stifled despair as the winners were announced throughout the show. As with every Oscars awards show, the final award to be announced is “Best Picture”. Actors, Warren Beatty and Faye Dunaway were selected to present this award at the end of the night. I am sure this felt like an honor when the notable actors were originally asked to present, but perhaps after what happened next they regretted their decision to accept.
Under the watch of millions of viewers, Beatty goes to open the envelope, looks at its contents, gives Dunaway a slightly confused look. Dunaway looks at Beatty, glances at the envelope, and announces, “La La Land”. Amidst the celebrations coming from the audience, viewers could hear confusion unfolding onstage as Beatty soon realized that they had been given the wrong envelope.
As the cast and crew of “La La Land” begin to give their acceptance speeches, they are interrupted by the news that “Moonlight” had actually won the Oscar for “Best Picture” …well this is awkward. Although the cast and crew of “La La Land” took the news very gracefully, the internet did not react in quite the same dignified manner.
The particularly enjoyable posts were the ones that referenced a similar gaffe of Steve Harvey that took place during the Miss Universe Pageant in 2015.
Some even brought in the current political climate in their responses to the #OscarFail.
The beauty of social media, in this example specifically, is the ability for people, in what seems like a split second, to rally around an event and join in on the online commentary. Any large-scale, international event that was once viewed only with the people you are sitting next to on the couch, now creates a community that is shared through the tools of social media. Communities are created just as quickly as they are broken. They move in size and reach based upon the current state of our world. People are in one second, and out the next, as they navigate through all that social media has to offer them in the formation of their ideas and opinions.
So whether you think “La La Land” was robbed of a win, or you are overjoyed that “Moonlight” was the true winner – join in on the conversation!