The Oscars Fish for Internet Fodder

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Last night’s Oscar ceremony was full of memorable moments ranging from Justin Timberlake’s flawless opening performance to the fleet of parachuting candy falling from the ceiling and the once-in-a-lifetime opportunity Jimmy Kimmel gifted a group of tourists by introducing them to their cinematic heroes.

But one moment stood out above the rest, and we all had to wait for the last 6 minutes or so to see the biggest award ceremony mistake since the Ms. Universe 2016 pageant when Warren Beatty and Faye Dunaway were given the incorrect envelope for the biggest prize of the night awarded first to La La Land and then in a “shocking twist” to Moonlight.

I smell a stunt. A stinky, smelly, stupid stunt at the expense of the cast and crew of the most critically acclaimed films this year. I will admit that I have not seen either movie. Therefore, I can’t comment on the merit of each film to make an informed decision on who should have won.

Although, I am aware of the recent controversy surrounding the Oscars specifically with last year’s trending Twitter hashtag:#oscarsowhite. Could this be an insensitive response to the alleged “racism” the Academy has been accused of in recent memory?

I am not entirely sure of the overall impact the hashtag had on the ratings of the 2016 ceremony. However, it is important to note that it was reported that the live televised event hit an 8 year low that year.

Could this “stunt” be a producer generated idea for a potential “viral” moment from the internet like Steve Harvey’s “mistake” during Ms. Universe?

I happen to think so, and I am not just referring to the obvious mistake of using Emma Stone’s card as a scapegoat (She was holding her card “the whole time”). It would be a missed opportunity for the producers not to make an attempt in somewhat controlling what goes “viral” on the internet in the name of their brand. Hashtags claiming that the Academy is racist I am sure contributes to a lot of stress at the producer’s table while planning the execution of the show. But, I don’t think giving the award to the “white” film first, and then claiming an envelope mistake to justify awarding the “black” film is how you go about treating such racially sensitive matters.

In the end, I am glad that a film depicting the struggle of what it’s like to be a black, gay man in America was awarded the top prize. Hopefully, the Oscars will continue on this path of diversity.

 

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4 Responses to The Oscars Fish for Internet Fodder

  1. sydhavely says:

    Wow, interesting take on the snafu. I’ll have to think more about this and do some digging. Any evidence it was planned?

  2. I haven’t seen reports that it was done deliberately. This is just my opinion from reading other blog posts after the Ms. Universe envelope mix-up, and this Oscar mix-up is weirdly similar. I think this is just a modern marketing tactic to promote and revive a stale event.

    • sydhavely says:

      This could go viral if you could find evidence. Big time viral, I bet. Interesting nonetheless. I hope it’s nowhere, nohow true, though.

  3. I did find this article. However, it’s also an opinion and it was published on Fox’s website…
    http://www.foxbusiness.com/features/2017/02/27/oscar-blunder-or-marketing-genius.html

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