Six months ago Instagram released their Stories feature which allows you to share everyday moments, not just the picture perfect images worthy of your profile. You’re able to get creative by drawing on images or adding silly looping Boomerang videos to your story. Stories are great for showing a less polished, behind the scenes look that disappears in 24 hours.
The Recording Academy partnered with Instagram and took full advantage of this feature by taking over Instagram’s official account (211 million followers) during The Grammys. Here are a few screen grabs I took from the behind the scenes story they shared from the red carpet and backstage.