During the Pepsi Superbowl halftime show, pop music’s reigning superstar Lady Gaga, reminded a divided country what it means to be an American with her subtle, political choice of opening songs and fearless talent. She also managed to perform acrobatics, play the piano, praise the LGTBQ community, and catch a football. The internet had a field day!
Forbes immediately released Twitter statistics:
“How did Gaga fare? There were 2.2 million tweets about the #PepsiHalftime show during the 20-minute live performance; counting the 20 minutes before and 10 minutes following the show, there were 5.1 million tweets about #Gaga’s performance, and Lady Gaga was mentioned on Twitter 2.1 million times between 7:50 and 8:40 p.m. EST.
Last year’s show garnered 3.9 million tweets, according to data from Twitter. Viewers tweeted about Beyoncé 1.3 times, Coldplay 774,000 times and Bruno Mars 341,000 times, all in the 23 minute time period.”
Gaga was given a unique opportunity to not only showcase her other worldly talents, but to also spread a message of inclusion and equality. This moment was needed to heal the wounds, of many marginalized Americans, created by a nasty political election year as tweeted and instagrammed by Laverne Cox from the hit Netflix show “Orange is the New Black.”
Even Ivanka Trump couldn’t help but to say something nice…
Many others tweeted similarly. In the days to come, I would love to see a Twitter analysis of the number of positive tweets about the halftime show versus the negative ones including any information that can be gathered about their political inclinations. Also, will the excitement from the show generate new Twitter followers to add to the already impressive 65.2 million and increase ticket sales for her new world tour? From what I’ve observed, and what has been reported, the show was a resounding success with the majority of the tweets praising Gaga. Politicians, Artists, and Brands should take notes from this effectively influential individual.