The Super Bowl is the second most watched sporting event in the world behind the UEFA (Union of European Football Associations) Champions League. It is expected that over 110 Million people will be tuned in to the game on Super Bowl Sunday. Companies can spend over $5M for a 30 second advertisement or about $167k per second. While this seems high, the average value of the advertisement is $10M.
A large part of the value of the advertisement is due to social media. Social media allows the commercials to be shared with friends and viewed later. Some Super Bowl commercials receive and additional 100-150 million views on YouTube alone.
In preparation for Super Bowl 51, the marketing folks have created a nice infographic that contains all relevant social media handles for the teams, coaches, players, etc. Please take a minute to check it out here: http://mediakix.com/wp-content/uploads/2017/01/How-to-live-stream-Super-Bowl-2017-online-social-media-infographic1.png
Instagram, Facebook & Twitter are the most common social media apps in use however Snapchat is becoming more popular. Snapchat states that they can reach 41% of all 18-34 year olds in the US. Companies such as Gatorade have taken advantage of this and created a sponsored lens that looks like a cooler of Gatorade is being dumped on your head.
If you are not on Snapchat take a few minutes to download the app. You will see why this new form of marketing is becoming such a big hit. It is interactive and entertaining. The customer takes a photo and posts it on other social networking sites such as Facebook or Instagram and promotes the product for the company.