As of this moment, have you decided your game day pick for buffalo chicken wings or other snacks? If you are making them at home, then you may probably want to take a look at a Facebook page–“Tasty,” as tons of great “Superbowl recipes” are condensed into short video clips on that page. I am sure you can find something satisfactory for your eyes, taste bud, and even heart.
Founded in July 2015, Tasty has been one of the major food channels of Buzzfeed on Facebook, and it has become one of the biggest video accounts with more than 1.8 billion views in total, which is way better than Buzzfeed’s main Facebook account and the separate Buzzfeed Food account. Tasty’s huge success in such a short time shows some of the most important features on social media these days: First, most of its posts are short videos–people are getting sadly but truly impatient; second, catering content to audiences–people have to make food, and they love delicious food that seems easy to make.
As a foodie myself, I can keep watching those short clips for quite a long time, especially at this time of year, as many different types of food are under the Superbowl theme; they are given a unique cultural implication–game day’s food. In that way, I per se am a successfully targeted audience. I am a Chinese who’s not that into football, but I still spend plenty of time watching those game day’s food-making videos.
In Tasty’s main page, there have already been more than 50 video posts about the Superbowl recipes, starting from last December.
There is even a hashtag called “TastyGameDay” on Facebook, with unknown origin. In Instagram, more than 48 posts are Superbowl-food-related. Whether Tasty started this hashtag per se or not, it is a victory for Tasty, since the pun is creatively written to be Tasty’s Superbowl marketing strategy.
For it has already been a politically correct, if not depressing, annual gala in this nation, let’s just have tonight off with sports and food.