The speed at which social media moves can sometimes be overwhelming, but it’s increasingly important to monitor what’s being said about your brand in real time and across channels. It’s also good practice to leverage positive, on-brand content published by users to help attract new followers and future brand ambassadors to your accounts.
To help keep pace, and take full advantage of user-generated content, we use a product called Tagboard that allows us to watch real-time conversations across popular social media networks, curate the best content, and share these posts with our community. We do that by repurposing individual posts on our native feeds, embedding tagboards on our websites, and projecting curated feeds on large screens and monitors at events using Tagboard’s Live display option.
So how does it work, and what’s in it for you?
Each Tagboard is associated with a specific hashtag. The Tagboard interface compiles all social media posts containing that hashtag into a preview, and allows you to select which content you want to publicly feature. You can also manually add content that doesn’t include this specific hashtag by entering the URL of any social media post.
At the Tagboard Enterprise account level, our central social media team is able to monitor up to 5 Tagboards at once. We can also add an additional Tagboard with custom branding and layout options that will last for up to 24 hours. This makes Tagboard great for events when you want to feature user-generated content online or on display.
You can also visit Tagboard’s website to see additional uses and applications of Tagboard Live by third parties.