Social Media is becoming one of the main driving forces behind political campaigning. Why? Because it is affordable, but more importantly it reaches millions and millions of people just by a simple post. The game changer with social media is that it is a great way to get the youth engaged and aware about the campaign (Youth: 18-24). Getting people out to vote has always been a battle, but with social media, it is making it easier to engage people and to help educate them on what is happening. The positives outweigh the negatives here as long as it is used correctly & that’s the risky part.
President Obama was the first president who really optimized his campaign by using social media. Now, any candidate would be crazy not to use it. Hilary Clinton has a Snap Chat and Donald Trump tweets CONSTANTLY. If we looked back 10 years ago, we could have never predicted something like this. Social media is savvy, fun and it stirs the pot. Stirring the pot is what political campaigns are for after all isn’t it?
Right now the battle is on with Social Media and many would say that Donald Trump is winning the Social Media battle, however … that is not because people want to vote for him; rather it is because he is making noise in all different facets. Brigitte Masewski noted in this article: “Just because you have a follower doesn’t mean you have a vote. It just means that you have caught their ear. It’s a good signal, but at the end of the day, a signal is not a vote.” I have to agree with Brigitte and I think a lot of people get held up on likes and followers, but at the end of the day, in Trump’s case or any person running, if they don’t vote for you, then you didn’t use social media to its full capacity. What will be the statistics after this election? Will we be able to tell how many people were influenced by social media to go vote? Will we be able to tell if one tweet changed someone’s perspective of that candidate? With big data, we very well might!
Regardless of your party choice, your beliefs, your love or hate for politics … social media has it and it is only expanding. The numbers grow everyday and more and more people are becoming engaged. Can you imagine it 20 years from now? How is this going to look then? Virtual cloud dropping in front of us with little commercial blips even when we don’t expect it? Think about where we are and where technology is taking us. With technology comes the movement of social media and with social media comes the power of the people. The power of social media is changing our world and we have the capability to sit behind a screen and not only be able to watch it, but finally be a part of it and have a say in it!