Pope Francis, also known as “The Cool Pope”, broke a record. He has a new Instagram account and he had 1 million followers in under 12 hours. Wow!
When I initially saw a headline that Pope Francis uses social media, I thought, why? After reading a few articles, I learned that he is trying to reach and engage the global younger generation, just like other efforts, and “for the power of images to unite people across different cultures and languages”, per Starpulse.com. He decided to launch his Instagram account on the third anniversary of his inauguration as the leader of the Catholic faith and in time for Palm Sunday. His handle is Franciscus and his first post, below, is Pray for me in 9 different languages.
The first post, which got more than 59,000 likes and 10,000 comments in the first three hours will most likely be the only one posted by the pontiff because CNN reports that the account will be maintained by members of the Vatican just like his Twitter account. This is a monumental occasion for Instagram CEO, Kevin Systrom, as he was actually there when Pope Francis posted his first Instragram picture. He said, “watching Pope Francis post his first photo to Instagram today was an incredible moment.” Systrom posted a photo with himself and the pontiff on his own Instagram account.
I am surprised that Pope Francis is making the effort to follow modern day trends being that the doctrines of the Catholic faith are still very traditional.
So, what will the Pope post? The Washington Post made a few suggestions. Check out the article to find out, https://www.washingtonpost.com/news/acts-of-faith/wp/2016/03/19/welcome-to-instagram-pope-francis/.