As a celebrity, spending the time to engage with fans is a key to building the personal brand. But what if the celebrity is too busy to deal with it? One of the top players in the NBA, Golden State Warriors guard Stephen Curry is one of the examples. As his popularity has increased, his social media presence has diminished simply because the lack of the time.
Working with a former teammate at Davidson College, Bryant Barr, Curry has co-founded a new social media platform, Slyce to change how celebrities utilize social media tools. Slyce not only allows celebrities to post to all of their different social media accounts simultaneously but also helps them sort through all the noise efficiently. Its question-and-answer session utilizes big data technique to show celebrities the most important questions based on what he values most. The platform successfully went through more than 1,000 questions and filtered down to the best 35, which are considered the most contextually-relevant and appropriate questions.
Kent Bazemore, a small forward who plays for the Atlanta Hawks, said that the Q&A is his favorite thing about social media. Q&A session provides a chance to talk more than the performance of the game last night. Kent conducted a session last month and he talked about everything from basketball to FBI and Apple with his fans. “They are super talented on the court or field, but when they come off, they are just a normal person looking to have a normal conversation,” Barr said.
Barr noted that Slyce plans to develop a way for brands to deliver content to their sponsored athletes, who can then share it with social media followers. Mayden, the chief product officer of Slyce, notice the fragmented workflow of how brands communicate with their athletes when he who spent 13 years at Nike as the Innovation Director for Digital Sport and Global Design lead for Jordan Brand. He hopes that the new plan can allow brands to get insights and analytics on how fans engage with said content.
Although Slyce’s technology development is still in its early stages that they need to learn more about big data and improve knowledge of the sports world and its relationships with athletes, Slyce definitely changes they way on how influencers effectively interact with fans and partner with consumer brands.
NBA Star Stephen Curry Takes a Shot at His Own ‘Slyce’ of Social Media http://www.entrepreneur.com/article/271978
Facebook page of Slyce: https://www.facebook.com/teamslyce