The Redesigned “Like” Button… Do we like or love it…?



The new reaction button on Facebook is causing a stir online. Some people hate it, some people love it and some people just don’t care. Is it too much? A lot of people are asking where the dislike button is.

Surprisingly enough, Facebook did a study on what were the most expressed emotions and according to WIRED: love was at the top of the list. Once they analyzed the most common emotions, they went through a series of tasks to come up with the right emoji’s and even animated them.

Why is this such a big deal? Because it changes Facebook completely. A lot of people used to base their posts off of likes, but now with the new reaction tool, it will be based off of a variety of emotions allowing trends to be analyzed even more.

Could this potentially become a bullying tool where some mark angry on every single post just to simply annoy someone? Why isn’t there a dislike button? Is that because Facebook is supposed to be positive? Some are stating that with these new icons, business’s will be able to follow trends easier based off of the emoji that is selected.

A lot of users are asking why there are not more emotions to choose from like sarcasm and dislike. I think this was Facebook’s way of meeting the end user halfway. They didn’t give us a dislike button, but they gave us an array of emotions to choose from that will still allow users to express their feelings more clearly.

Maybe Facebook didn’t want to go down the negative road of things. As USA Today states: “Reactions are not designed to capture the full range of human emotions. No meh or trash, Facebook wants to give people a fast and simple way to express thoughts or feelings in a positive, supportive way, not to create a way to troll friends and others on the giant social network.”

Mark Zuckerberg quoted: “Not every moment you want to share is happy.” “Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People want to express empathy and make it comfortable to share a wider range of emotions.

I can’t wait to see what Facebook does next.

This entry was posted in Facebook, social media and systems design, Uncategorized. Bookmark the permalink.

1 Response to The Redesigned “Like” Button… Do we like or love it…?

  1. sydhavely says:

    Great post, Brittany. You captured the new emoticons with just the right touch of “here’s what’s new” and “what does it mean?” I’m with you. Seems like Mark Z. was looking to fix a problem and not go overboard. I love his psychological insights, especially when they align with his business model. Well done.

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