Just because you’re not posting drunken selfies doesn’t mean you’ve got this social networking thing down. There are a number of more subtle social media mistakes that could hurt your career. Here are six to avoid.
Mistake 1: Not Keeping Professional and Personal Separate
The lines between personal and professional get more and more blurred, and nowhere is this more apparent than on social media, says Chris Duchesne, vice president of Workplace Solutions at Care.com. It’s critical to keep all public interaction professional, regardless of which social media site you’re on, he says.
Mistake 2: Not considering your audience or context
“You need to really understand who your audience is when you’re delivering content online. When that audience is mixing personal and professional, you’re going to introduce misunderstandings. The best way to avoid this is to keep them completely separated from each other,” Dobey says.
Mistake 3: Beware of Zombie content
One of the most important things to remember about online content in general and content posted to social media in particular is its permanence, says Brandon Metcalf, CEO and co-founder of recruiting software solution Talent Rover. That photo from your college spring break? It’s still out there, somewhere. And it may come back to haunt you, he says.
Mistake 4: Unbalanced online content
If your social networking connections are a mix of the personal and professional, you need to make sure you’re not perceived as “partying” more than working, says CEO and co-founder of Strikingly.com David Chen.
Mistake 5: Ill timed online content
Another common mistake, Chen says, is the timing of your social media activity. Because most online content is time-stamped, your current or future employer can easily determine if you’re regularly posting online content during work hours, and depending on their policies, that can get you fired, he says.
Mistake 6: Making a poor online first impression
The first impression employers or potential employers have of you now comes from Google and from social media, Chen says. If the first few search results for your name aren’t the most flattering, you’ve got to create new content — like a personal, branded website — to replace those results, he says.
Needless to say, social media has a strong impact on professionals that should not be minimized. Often job candidates become relaxed after securing an interview and employment. However, the focus should just as prevalent at all times on social media. Employers are likely following a candidate throughout the hiring process. Personal social media pages are also accessed to get an overall persona of current staff, applicants and new hires. Never bash another job on social media this may led to some reservation by prospective employers. Ensure you understand company policies regarding social media post during work hours.
Please make common sense decision as you navigate social media. Remember once posted – it becomes permanent.