During the Super Bowl, I noticed the lack of hashtag use by advertisers other than wix.com. Due to the enormous expense of advertising during the game, I expected companies to maximum social media presence. There are several benefits to hashtags such as branding, trending, engaging, create a campaign, and reaching out to a target audience. Although viewers are certainly engaged in the game, commercials attract a lot of attention as well. Strategic placement of ads during the Super Bowl can elicit followers far beyond game day.