I am not a football fan and have no preferred team. Heck, I don’t even know the rules and how the game works. But, I do know now that Super Bowl is a really big deal and no other sports event seems to gather so many A list artists where they perform for free. Today, I at least know who Cam Newton and Peyton Manning are.
Once artists get past their struggle era and enter into fame and fortune, they can afford to give back where they perform and receive no revenues. Seal, Coldplay, Bruno, Lady Gaga, and Beyonce put on amazing performances before the game and during half time. But it’s not strictly charity.
With views in excess of 15 million, and the NFL picking up the tab, the artists try to outdo what was done in previous Super Bowls. Even though the celebrities receive no revenues, performing at this event gets them significant visibility. Since Beyonce announced her Formation tour and a new single on stage yesterday, I found myself searching Twitter and saw that her entire tour schedule was in circulation. My admiration for Seal was renewed and Lady Gaga can really sing.
Even the Obamas got in on the action when CBS anchor host Gayle King interviewed the first couple about their Super Bowl menu and employed a little “how well do married couples know each other” game trivia.
Looking at the various social media platforms, I see that more people are talking about performances, commercials, and how funny Michelle Obama was and looked more than the actual football game.
This event is multi-faceted: star-studded, glamorous, glitzy, sporty, historical, and political. The one things it’s not, is one-dimensional.