A great infographic is an instant revelation. It can compress time and space.
Infographics have grown by 800% in recent years for good reason. We are visual creatures in that most of us process information based on what we see. According to the Social Science Research Network, 65% of us are visual learners.
NeoMam offers the following reasons why our brains crave infographics:
- we suffer from information overload
- they are more engaging
- more accessible
- more persuasive
- easier to recall
- easy to digest
- fun to share
Here are some tips from Social Media Today on leveraging infographics:
- go beyond statistics and data
- avoid text overload
- keep it fresh
- keep it simple
- choose colors and typography wisely
As I plan a social media strategy for work, I for one will be looking for good infographics to inform, guide, and inspire.