I am a list person. It is how I try to stay organized. So, I was immediately drawn to the click bait headline from Social Media Today that read, “The World’s 21 Most Important Social Media Sites and Apps in 2015.” The list includes many that you would expect with Twitter as #1 and others like Facebook, Instagram, LinkedIn, Tumblr, etc. but it also includes several that I have never tried like vk.com and Xing. While my first instinct was to immediately start clicking on all fo these sites so I could be totally up to date, I then started to think what’s important about the sites and apps that I already use.
First, there is the need to connect with friends and family which is often best served by Facebook and Instagram (apologies to Snapchat and Twoo). Second, I use other sites and apps like LinkedIn largely for business and networking. Finally, there are those apps and sites which provide great information and entertainment which tend to be apps like NYTimes and CNN, given the nature of my business.
All this made me realize that staying up to speed on the latest sites and apps is interesting but not critical. Social media and its fast paced and constantly changing nature creates a certain sense of anxiety when we can’t be totally on top of every new development. Yet, the real need is to have your own list of sites and apps which serve your interests and needs not what someone else’s list includes.