It Will Be Hillary’s Most Important Question

She’s all in…finally. The former First Lady, U.S. Senator, previous presidential candidate, U.S. Secretary of State, and now, again, full-fledged announced candidate for the Presidency of the United States.

She has one of the the highest name recognitions of any non-incumbent candidate to have run for the nation’s highest office, and one of the best coterie of experts, fundraisers, PAC money sources, and party supporters ever assembled, not to mention her husband, a former president and arguably the best retail politician in modern times, to advise, guide, help, and strategize about her campaign.  But one question may be the most important, a question another famous First Family member was asked during an interview and couldn’t answer, “Why do you want to be president?”  It was asked by CBS reporter Roger Mudd of the late U.S. Senator from Massaschusetts and brother of the late president, John F. Kennedy.

Mrs. Clinton, a savvy politician in her own right, obviously knows about the Ted Kennedy mis-step duirng that November 4, 1979 interview that all but sunk his presidential hopes, undone completely by the scandal surrounding the so-called Chappaquiddick incident where the senator was at a beach party and drove off a bridge on the way back to the mainland, where his passenger, Mary Jo Kopechne, drowned.

The  question is so simple as to be silly, but still, American voters want to know why a candidate believes he or she  should be president of the United States.  Fair question, yes?

There is also lots of talk about why Mrs. Clinton chose a social media platform to announce.  Reporters said that social media would provide data and analytics to her advisors in order to utilize the best platform for her appearances and communications.  All well and good.  In the end, though, it still comes back to content; hence the $64,000 question.





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