A Flip Phone for Vogue’s Ana Wintour

Ana Wintour, Vogue’s editor-in-chief and fashion’s most powerful, made news when she was spotted using a flip phone at the 2014 US Open.  This befuddled many who saw her old fashioned choice in technology as a glaring contrast to her cutting-edge fashion persona.  Why would Wintour, who has access to the latest and greatest of anything, be lagging in modern technology?


The phone in hand is believed to be the AT&T Z222, a retro-styled ‘flip’ handset available on AT&T’s pay as you go ‘GoPhone’ service for just $14.99.  It offers texting and access to some email accounts – but no apps. It’s unlikely that the phone, with only a VGA camera and a resolution of less than a megapixel, is able to take a decent picture either.

Some explained that perhaps Wintour, who is known to be a creature of habit, simply likes to stick with what she knows best.  Or is the glossy and glamorous Wintour simply a classic example of the of 65+ who, according to a study by the Pew Research Center, are historically late adopters to the world of technology compared to their younger compatriots?

Wintour, however, was quick to set the record straight.  A week later, she was photographed clutching an iPhone at a New York Fashion Week show.  She is, it would appear, not your typical 65+ after all.

wintour smartphone

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One Response to A Flip Phone for Vogue’s Ana Wintour

  1. sydhavely says:

    Who knew? Great post, Helen.

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