A lot of brands spend a lot of money on their Facebook strategies, but sometimes the most resources in the world can’t buy you the kind of authenticity, playfyl tone, fun, and stickiness of the Isles of Sicily Police Facebook page. Huh? That’s right. The Guardian recently drew my attention to their post Do the Isles of Scilly police have the best Facebook page ever?. I’m in agreement with The Guardian on this one: there is nothing to not love about this Facebook page. Here’s an example of a post:
The Isles of Sicilly Police Facebook page is an excellent example of what we talk about when we talk about a “great social media voice.”. Here’s another example:
How do you define your social media voice? What is your social media voice? If social media is a conversation, then finding and establishing a voice that works for your community is the most important factor in building your community. All the money in the world can’t buy a great voice.