Social Media and Senior Citizens

More people than ever before are using social media and one of the fastest growing demographics among social networks are senior citizens.  Much overlooked, this age group is searching on Google, browsing Facebook News Feeds, and watching YouTube.  At Facebook alone, 11 percent of its 1.15 billion members are seniors, and one in five will log on for an hour any given day.

“It’s a wonderful thing. For those of us that can’t get out, we can bring the world in.”

Although the majority of seniors are going social to connect with family and friends (40 percent), 20 percent log on for social gaming and 10 percent are looking for contests and games. This age group has 47 times the net worth of households headed by those 35 and older — making them a demographic you don’t want to ignore.

The following infographic, created by Wishpond, shows how seniors are using social media and why it’s important to take their growing presence into account when creating a social media strategy.

senior-citizens-social-media

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One Response to Social Media and Senior Citizens

  1. sydhavely says:

    Great post, Helen. Seniors are often overlooked by marketers because they fall out of the 18-49 demographic that are the target for most network and product-based advertisers (save for the obvious ones like healthcare, pharma, 60+ communities, etc.) and with their growing use of social media, their significantly higher incomes than Gen Xers, they’re ripe for marketing to and communicating with online and via social platforms. Well done.

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