For most sports fans, it’s the most wonderful time of the year. Similar to the sporting events we’ve mentioned up to this point in class, March Madness has experienced an incredible amount of coverage on social media, and the different avenues being used and monitored have been really interesting up to this point. One of the articles that I came across examined the teams that have been mentioned the most on social media . I would not say that there were too many surprises here, as Kentucky dominated mentions through the first weekend, with the other top seeds close behind. I did note that Virginia and Villanova were included on the list despite losing, so for a temporary period, losing a game to a lower seed will result in an increased amount of mentions – a silver lining!
In addition, March Madness also has a user friendly app, March Madness Live, that allows you to watch previews, live games, and recaps of all games that were played. In addition, it examines the volume of twitter interaction pertaining to the game (see below). It’s interesting to follow the activity during close games, and also games that involve the more popular teams in the tournament like Kentucky, Duke, etc.