That Moment When You Can’t Come Up With A Catchy Title

Courtesy of

We have all seen the transformation of our language and syntax with Twitter, Instagram, memes, basically anywhere our language is abbreviated.

This style is summed up in a great piece by Clive Thompson that starts to dive into why these “subordinate phrases” have come into style. You know, the one that reads ..

Mr. Thompson essentially breaks it into 4 reasons why this syntax might be taking over.

1) It creates a little puzzle
2) It makes your feeling seem universal
3) It’s short
4) It’s a glimpse of the next big way the internet is changing language

This last point is another point to our ongoing conversations about how social media is changing language. In recent posts we have even looked at things like emojis and images, word inventions to show how we are changing, this is another example of how the actual syntax in our language is changing. Imagine coming across the following only 20 years ago …

And now we read that sentence without hesitation! Staying modern with our writing styles is key to reaching current audiences and employing the hooks we typically use from journalism and crossing it with some subordinate phrases can easily create the tone and voice we are looking for to capture the reader!

This entry was posted in Langauge, Social Change, Social Media, Social Media & Psychology. Bookmark the permalink.

2 Responses to That Moment When You Can’t Come Up With A Catchy Title

  1. sydhavely says:

    Or we can just borrow from the movies, as Michael Keaton says to Martin Mull in “Mr. Mom”: “220. 221. Whatever it takes.” Great post, Seth. I actually just finished an independent study with an Org Dynamics student on the impact of social media on our professional and day-to-day communication. Your blog post nailed the results.

    • Seth Rochlin says:

      Thanks Syd! I’d love to hear about that study in class on Tuesday … The language evolution is fascinating

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