Love Has No Labels

Love Has No Bias

Love Has No Bias

To coincide with the upcoming 50th anniversary of the Selma March, the Ad Councel is launching a series of ad campaigns aimed at diversity and inclusion.  One of them is entitled “Love Has No Labels”.  It shows skeletons on a screen kissing and hugging and then the participants walk out from behind the screen.  They are diverse couples, gay, inter-racial, handicap, sisters, etc.  The purpose of the ads is to have audiences look at their own bias even though they may think they do not have any.

The Ad Council in their Press release on March 3, 2015 stated:

According to the Perception Institute, the vast majority of Americans consider themselves to be unprejudiced, yet research has shown that a high percentage of these same people hold negative associations against those whom appear different than themselves.

Watch the video below and see for yourself, what is your reaction?

http://www.cnn.com/videos/us/2015/03/06/newday-ad-council-love-no-labels.cnn

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One Response to Love Has No Labels

  1. sydhavely says:

    Re-framing that short-circuits the instant perceptions we would have had had we not seen the screen and skeletons first. Nice touch, Margaret.

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