Social Voting Deciding Oscars Before Oscar Night?

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Oracle Data Cloud decided to compile data based entirely on social conversations on social media around who the favorites might be for the Oscar.  It will be interesting to see who indeed does win the Oscar. Wondering if social media will change the way the Oscars are decided in the future, will it be a panel in the industry who votes on the best picture, best director, etc. or will social medial prevail and will the people decide what is considered entertainment?

My vote is for American Sniper and Bradley Cooper, great movie and terrific performance.

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