Picture = 1000 words, Infographic = 140 characters, and 5 Megabytes

Most Popular Infographics

Most Popular Infographics

We all know the adage “a picture is worth a thousand words” is especially true when it comes to social media. In fact, many prominent social media sites are entirely driven by photos – and it works. As outlined in the post How Twitter’s Expanded Images Increase Clicks, Retweets, and Favorites, tweets with images receive 18% more clicks, 150% more retweets and 89% more favorites than those without. The post goes further to show how to optimize images posted on twitter.

Twitter, too, understands the value of photos, and makes the process of uploading them as simple as possible. The Ultimate Guide to Photo Sharing on Twitter and Posting Photos on Twitter provide some insights on the logistics of uploading effectively to Twitter.

Now that you understand the value of photos, you might be wondering where infographics come in. Over the past 5 years, Google searches for the term ‘infographic’ are up by over 1000%: infographic trend Infographics have the ability to exceed the content in a single photo by introducing text, data, and images in imaginative ways. Take DadaViz, for example (the inspiration for this post). The amount of information you can take in by just scrolling through some of the innovative infographics is astounding. From Dadaviz’s Facebook page:

We bring you the news the right way, visually. Forget about the words, we are all about the data, so you are always in the loop. So, you’re probably wondering where the title for this post came from.

According to the Always Up-to-Date Guide to Social Media Image Sizes post on SproutSocial, Twitter accepts images up to 5MB in size. Imagine how much data you can fit in a web-resolution infographic with that much space! Want to make your own infographic? There are plenty of tools out there, such as PiktoChart Now get out there and make some pretty data!

This entry was posted in Infographics, Marketing, Social Media and tagged , . Bookmark the permalink.

One Response to Picture = 1000 words, Infographic = 140 characters, and 5 Megabytes

  1. sydhavely says:

    Ted–You’ve hit on a major trend in business as a result of social media. I am forwarding your blog post to one of my students who is doing her independent study on the effects of social media in business. And your blog post goes to the heart of a lot if it–more info in less space.
    Great post, Ted.

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