New Grammy ad #LeftSwipeDat tackles teen smoking
The video plays off the term “left swipe,” which with the popularity of dating apps like Tinder and OKCupid has come to define someone as unattractive.
Glad to know that the FDA is taking a swipe at smoking among teens by using a social media ad that utilizes both the platform of the Grammy’s and a social media dating site. Using star power and social media jargon “Left Swipe Dat” which means reject a potential date for smoking, is an attempt to get teens to stop or never start smoking. According to the article in CNN it has had an impact on decreasing smoking among teens. http://www.cnn.com/2015/02/06/living/feat-teen-anti-smoking-grammys-ad-leftswipedat/index.html
The article states that some research shows that dating profiles that show the teens smoking got less traction than those of non-smokers. This is a great use of social media by the FDA for a good cause.