I don’t know about you, but I found following the Grammys through social media for the majority of the evening to be exhausting. I planned on watching most of the event on television, but was not intrigued by the early portion so I tuned out earlier than expected. I found an interesting article this morning on the most popular trends in social media, including Sam Smith’s 4 awards and Kanye’s near repeat fiasco when Beck won Album of the year. Let’s take a look at some of the numbers:
According to the article, on Facebook, 17 million people worldwide had 45 million interactions related to the Grammys on Sunday during the broadcast.
On Twitter, there were 20.9 million tweets globally from 5:00 p.m. – 11:40 p.m. ET on Sunday. This number correlated to approximately 1.6 billion views! The most heavily tweeted event took place when Kanye nearly interrupted Beck’s acceptance of the Album of the Year Award, followed by Madonna’s return to the stage.
I do think that events such as the Grammys do allow the fans to connect with celebrities in a unique way by the performers and guests posting photos from “behind the scenes,” and it seems as though during evenings like these, celebrities seem to let their guard down for a few hours.