The 2015 Grammys were a broadcast and social media sensation once again with CBS netting 25.3 million viewers and an 8.5 share among people age 18-49 and Facebook scoring 45 million Grammy interactions from 17 million people. But, which artists benefitted the most from these interactions? According to the Hollywood Reporter, it was Kanye West, Ed Sheeran, Annie Lennox and Sam Smith in that order who were among the most talked about artists.
Yet, not all these artists were being recognized on social media for the same reasons.
Kanye West once again attempted to “steal” the show by crashing the stage during Beck’s Album of the Year acceptance speech. This repeat act netted him the most Tweets per minute of the entire broadcast. Given that this was a reprise of what he did at the 2009 VMA awards to Taylor Swift, I am left to wonder whether it is more about drawing attention to himself than true disdain for the award winner. Yet, despite all the attention, in my opinion Beck scored the biggest win of the night by setting just the right tone when he said later:
“I was just so excited he was coming up,” Beck told Us Weekly at the Universal Music Group after party. “He deserves to be on stage as much as anybody … How many great records has he put out in the last five years, right. You can’t please everybody, man. I still love him and think he’s genius. I aspire to do what he does.”
It always pays to take the high road. I don’t know about you but this makes me want to buy Beck’s album — like it or not.