It’s Just a Grammy

The Grammys is meant to be the biggest night of the year for music. Indeed, over 28 million flocked to the TV screens and over 34 million social interactions were made on the night in 2014. Surely this means that Grammys are as relevant as ever. Social media has certainly rejuvenated interest in the event with music stars tweeting live and posting instragram photos such as those of the afterparty.

Despite this success, I struggle to buy in to the idea that The Grammys is the night for all music. The Grammys have a bias towards chart toppers and high sales grossers. The Grammys have not found the ideal point between popularity of music and its critical evaluation, similar to The Oscars, which has been rebuked for being on the other end of the spectrum and being overly critical. The Grammys may be more relevant in the sense that it is being talked (tweeted) about more times than ever, but it is not a celebration of all music, just popular music.

Jon Caramanica from The New York Times has even argued that The Grammy award winners are dated, since the voting base is generally comprised of the older lot. I tend to support this view, especially when you see the lack of EDM representation in The Grammys (where’s Avicii?).

To sum, as James Keenan from Tool eloquently puts it…

I think the Grammys are nothing more than some gigantic promotional machine for the music industry. They cater to a low intellect and they feed the masses. They don’t honor the arts or the artist for what he created. It’s the music business celebrating itself. That’s basically what it’s all about.

…and as Eddie Vedder from Pearl Jam in-eloquently puts it…

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