There were mixed reviews of 56th Grammy Awards. One thing is clear, (beside’s Lady Gaga being oh so happy for Beck) this year’s Grammy Awards had a record breaking social media interactions, totaling 34 million across a variety of platforms. One of the biggest and fastest spreading social media mentions from the evening was Beck wining Best Album. Whether you know who Beck is or not, he went home with more than a few Grammy’s, and he has social media to thank for that.
Some of the night’s most famous artists shared their negative opinions through social media, others shared their heartfelt support and congratulations for the winners. Whether they agreed or disagreed with the winners, it was their rants and reviews through social media that won the show and helped the winner’s brand either way. Good or bad, publicity is publicity, right?
The Guardian shared some of the artists “reactions”
I guarantee, if you did not know who Beck was before February 8, 2015, you do now.