From John Legend to Madonna

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University of Pennsylvania’s very own, John Legend, is having a phenomenal start to 2015.  He performed at the Super Bowl last week and is up for two Grammys and his first Oscar this year. He is also the cover star of the Los Angeles Confidential’s latest issue and an honoree at the magazine’s big entertainment event on February 5 at the Beverly Hills Hotel. But John Legend, in support of the widespread boycott launched by Hollywood last spring against the Beverly Hills Hotel owned by Sultan Hassanal Bolkiah, declined the invitation.

In October 2013, Sultan Hassanal Bolkiah installed the ancient penal code the Sharia law in Brunei that allows for the stoning, amputation, or flogging of those found guilty of adultery and homosexuality or the beating of a wife for insubordination. In April 2014, Hollywood responded via tweets from Ellen DeGeneres, Elton John, and Sharon Osbourne to guarantee that the boycott against the hotel went viral.  A month later, in May, the Feminist Majority Foundation canceled an annual fundraiser from the hotel and organized a rally across the street which was attended by Jay Leno, his wife Mavis who serves on the board, and actress Francis Fisher.

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Madonna is also making her own news as she continues to innovate how she presents her art to the masses – or in this case, how she is planning to release her latest music video.  Billboard reports that the pop star will release “Living For Love” on social app, Snapchat, marking a first for the companyThe song, which she will perform at this year’s Grammys, is the lead single from Madonna’s upcoming album Rebel Heart.

The collaboration between Madonna and Snapchat is mutually beneficial. Madonna brings her massive star power and Snapchat offers access to its biggest segment of users – the millennials – the group that Madonna is trying to reach. Snapchat is also banking on Madonna’s older fans to download the app which would increase their total number of users.

 

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