The competition spread much further than that green Arizona turf on Sunday. For the New England Patriots and the Seattle Seahawks the end goal was to win that game and be crowned the 49th super bowl champions. For brand managers out there, they had a similar goal, to come out on top. In both cases, social media helped with the competitive efforts. Just like the players on the teams, Facebook, Twitter, Instagram etc each strategically played the “field” with both teams and brand players. Social media is advertisers biggest asset, their Most Valuable Player. The competition has grown stronger since the introduction of social media.
During the 2014 Super Bowl, the lights went out, and within seconds, Oreo tweeted out a tweet reading “Power out? No problem. You can still dunk in the dark.” This tweet became a symbol of the marketing power of social media, it was the social media game changer. It set a new bar for the advertising industry.
After reading How social media wins the #SuperBowl it became evident how social media will continue to be a growing part of the views experience as they watch the Super Bowl. The game will not be the only competition. The advertisers, although always in competition for who wins the “best ad” title, will capitalize on social media to increase their broadband.
“Super Bowl ads have long become their own kind of spectacle, with viewers ready to be dazzled by what advertisers will air to millions of viewers during the big game. Now, that marketing focus has extended beyond the television set as brands ramp up viewer engagement with tweets and other social campaigns.”
The 49th Super Bowl and those to follow, won’t be the biggest game day for just two teams. The biggest challenge the audience may have – is where to direct their attention – the main attraction? Or to the sidelines?
Entire article: http://www.cnet.com/news/how-social-media-wins-the-superbowl/